Sense of belonging, traditions, roots. These are the elements that characterize the identity of Panetta Bistrot, a place that is proposed as a meeting point for every local who feels like it, in the heart of the Ariosto district of Lecce.

The entire visual language was created for Panetta, posters covering the internal walls, motions and a social launch campaign. The whole system is centered on concepts such as materiality and informality, on a familiar tone of voice and on the use of the Lecce dialect.